Global marketing and communications consulting

What global business solution(s) do you need--something directed specifically to the customer, something to make your global business more efficient, or something to generate global employee engagement inside the company? Below are some examples of how others have experienced success.

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Attract New Customers: Worked closely with the consumer electronics team to create an all-new way of communicating TE’s advanced engineering and innovative product development capabilities to a large team of Apple engineers as part of a multi-day, key supplier capabilities presentation competition.
- Presentation was a success and subsequent new business development discussions ensued.

Optimize Your Marketing and Communications Budget: Reworked the annual integrated marketing communications strategy/plan for the solar energy products/technologies business unit while not reducing deliverables.
- Resulted in a 200% increase in the number of product launches (all with significant increases in content & effectiveness) and a 30% reduction in budget.

Create a High Performance Global Marketing and Communications Team: Completely reworked the existing marketing & communications team including adding an all-new Asia team, increased digital marketing focus, provided extensive training, and created global process development tools to drive efficiency.
- Yielded a significant increase in integrated marketing and communications activity while reducing the year over year marketing and communications budget by 20%

Launch a Great Product; Change Your Image: Created an all-new, 9-month long, integrated marketing and communications strategy/plan for the company's launch into the LED lighting industry
- Became the benchmark for product launches company-wide.

Create a "One Global Team" Company Culture: Created a global internal communications plan, tied to the business plan and integrated marketing communications strategy, to support the consumer electronics business unit relaunch into the personal computer industry.
- Employee survey results showed high awareness of the plan elements and greater employee engagement.

Optimize Your Marketing and Communications Budget; Launch a Great Product; Change Your
Image: Led the total rework of data communications’ product/brand presentation at Silicon Valley’s most strategic trade show. Included extensive online and offline activities, CRM, media relations, before/during/after the event.
- Yielded >200% increase in leads while maintaing a flat budget from prior year.

Launch a Great Product; Change Your Image: Part of the core team who led the Marketing and Product Development departments to improve the voice of the customer into the product development process including revised product launch process and post-launch assessment.
- Approval to implement stronger brand definition, added four key evaluation gates to drive customer and profit focus.

Create a "One Global Team" Company Culture; Create a Business Plan: Led a virtual team of >30 business planners from different functions and countries around the world to create GM’s first (in recent time) Global Non-Financial Business Plan (i.e., the "how" of meeting the financial targets)
- Received approval and acclaim from the Board of Directors on the plan

Create a High Performance Global Marketing Team: In partnership with the head of HR, co-lead the 1000-person GM North American sales, marketing and service restructuring including new organizational structure, revised R&R, and innovative proposal for a cross functional customer care organization.
- Goal achieved to have a structure that ensures a leaner, more efficient, customer-focused and channel-driven organization.

Change Your Image; Launch a Great Product: Responsible for the design, development and implementation of the Saab brand repositioning. Created the highly effective integrated marketing communications Born From Jets campaign. 2007 EFFIE Silver Award recipient--the highest award for “advertising that sells & builds market share.”
- Halted the 3-year decline of brand health measures with greatest change in brand opinion

Attract New Customers / Delight Existing Customers: Designed and implemented an aggressive, long term CRM program to improve owner loyalty and attract new customers. The number of customer touch points doubled. The communication from corporate, the dealers and the dedicated Customer Assistance Center were coordinated seamlessly in messaging and look/feel. After two years, GM corporate used Saab as the benchmark and created a corporate-wide CRM program based on the elements and success of it’s smallest brand.
- Reversed a three year decline in owner loyalty and increased % female buyers (a key target) by 10% for two years in a row.
- Dealer & customer satisfaction metrics up significantly for two years in a row.
- Awarded JD Power Top 10 automotive website for two years in a row.

Create a High Performance Global Marketing Team: After value stream mapping the process required to bring a product to market (purchase through after sales), re-engineered the marketing department to become a more customer-focused organization. This included restructuring, revised roles and responsibilities, increased clarity between internal marketing sub-departments as well as with product development, sales, and service departments so that everyone worked more efficiently together.
- The result was a more efficient, effective team that produced more relevant information/material in less time, with the same number of people, and >20% less budget.

Create a High Performance Global Marketing Team: After value stream mapping the process required to bring a global (non-USA) product to market (purchase through after sales), re-engineered the international marketing department to become a more customer-focused organization.
- Developed new Cadillac globalization strategy including reorganization, headcount, decision making hierarchy, and global new business development process.

Change Your Image; Launch a Great Product: Assisted the General Manager reposition the global Cadillac brand via the design, development, and implementation of a “Premium Growth (turnaround) Plan” focused on a 4-prong approach: superior product, marketing, sales, and customer service. Communications strategy and messaging were coordinated seamlessly with dealers, media relations, internal communications, product development, etc.
- “Premium Growth (turnaround) Plan” was successful and yielded three years of year-over-year sales improvements (including an all-time high), brand opinion metrics improved, and the plan elements were adopted as a template for all other GM divisions.